About

I am a licensed clinical psychologist and have a PhD in organizational psychology. My research focused on innovation and what organizations can do to promote a climate of exploration and experimentation. In 2017 I founded the Museum of Failure, and a year later Disgusting Food Museum.

Museum of Failure
The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience. The collection consists of over a hundred failed products and services from around the world, and provides unique insight into the risky business of innovation. Failure is essential to progress.
www.museumofailure.se

Disgusting Food Museum
Disgusting Food Museum includes 80 of the world’s most disgusting foods. The exhibit invites visitors to challenge their notions of what is disgusting and delicious. Could changing our ideas of disgust help us embrace the environmentally sustainable foods of the future?
www.disgustingfoodmuseum.com

Speaking
My most popular keynote is: Learning from innovation failure: lessons from the Museum of Failure.
On the theme of food I am currently developing a totally new format for an interactive talk (yes, still very experimental and prone to failure). A keynote designed for larger audiences (200+) that will explore the future of food thru an interactive and immersive emotional lens of disgust.

Pop-up Museum
For larger events, the Museum of Failure and the Disgusting Food Museum are available as a pop-up exhibits.

Contact
samuel@samuelwest.se

And some of my books:
• Creativity Research: An Interdisciplinary and Multi-Disciplinary Research Handbook. Info.
• The Art of Happiness at Work – pdf Only in Swedish.
• Creativity: Theory and Practice. A university textbook in Swedish.  info.
• Doctoral Thesis: Playing at Work: Organizational Play as a Facilitator of Creativity. pdf.