About

I am a licensed clinical psychologist and have a PhD in organizational psychology. My research focuses on innovation and what organizations can do to promote a climate of exploration and experimentation. I founded the Museum of Failure in 2017 and since then I’ve continued to expand the collection and develop the concept.

Museum of Failure
The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience. The collection consists of over a hundred failed products and services from around the world, and provides unique insight into the risky business of innovation. Failure is essential to progress.
www.museumofailure.com

Speaking
My most popular keynote is: Learning from innovation failure: lessons from the Museum of Failure.  The stories of the museum items are used as a backdrop to explore the theme of learning from failure.
Main points:
• appreciating the important role of failure for progress
• understanding the the difference between good and bad failure
• improving organizational acceptance and learning from failure
• establishing a team climate of psychological safety in which it is safe to take meaningful risks.

This keynote has taken me all over the world.

Pop-up mini exhibit
The Museum of Failure is available as a pop-up for innovation and business events. The popup is available in four versions:
• Innovation (general).
• Healthcare Innovation.
• Artificial Intelligence.
• Finance Failure.
Photos from previous popups.

Contact
samuel@samuelwest.se

Some of my books:
• Creativity Research: An Interdisciplinary and Multi-Disciplinary Research Handbook. Info.
• The Art of Happiness at Work – pdf Only in Swedish.
• Creativity: Theory and Practice. A university textbook in Swedish.  info.
• Doctoral Thesis: Playing at Work: Organizational Play as a Facilitator of Creativity. pdf.